Official Distributor – Key Terms Summary

This is a short summary of the key expectations for Official Distributors of New Wave Doors Group Ltd.

It is provided to help you quickly understand what is required.

The full Terms and Conditions contain the complete and formal detail, and can be reviewed in full here: Full Terms

In this summary:

“Company” means New Wave Doors Group Ltd.

“Distributor” means the business being granted access to the Official Distributor Package.

“Package” means the official distributor materials and assets provided by the Company, such as branding, brochures, imagery and marketing content.

“Title” means the designation of “Official Distributor” (or any similar designation approved in writing by the Company).

“Brand Standards” means the quality, service and installation standards expected when representing The New Wave Door.

“Leads” means any enquiries or sales opportunities generated through the Package, the Title or the Company’s marketing activity.

“Company IP” means the Company’s intellectual property, including patents, trade marks, designs, branding and related rights connected with The New Wave Door.

“Confidential Information” means the Package and any non-public information shared by the Company in connection with the Distributor relationship.

What Official Distributors Are Expected to Uphold

The sections below outline the key standards and responsibilities that come with representing The New Wave Door.

1. The New Wave Door

Official Distributors are expected to present The New Wave Door as their primary and exclusive door offering for any enquiries or customer engagements connected with the Package.

Where a Distributor is representing the Company or using approved materials, The New Wave Door should be positioned clearly as the intended solution, rather than one option among alternatives.

This ensures customers engaging through the Official Distributor pathway receive a consistent New Wave Door-focused experience.

2. Leads Are Dedicated to The New Wave Door

Any enquiries or Leads generated through the Company, its campaigns, distributor materials, or brand association are provided specifically to support the promotion and sale of The New Wave Door.

These Leads are intended solely for The New Wave Door and should not be redirected into alternative systems or competing products.

This helps ensure that customers coming through the Official Distributor pathway receive the correct product journey and consistent experience.

3. Brand Standards Must Be Upheld Throughout

The New Wave Door is positioned as a premium product, and we expect that level of care and professionalism to be reflected at every stage of the customer journey, including:

• initial enquiry and sales advice
• surveying and specification
• logistics and delivery
• installation quality
• snagging and aftercare
• ongoing customer support

Customers should always feel looked after, informed, and supported with consistency and attention to detail.

4. Training and Installation Competence

To maintain the quality of the product experience, Official Distributors are expected to ensure that their teams are properly trained in:

• the key benefits and unique selling points of The New Wave Door
• correct surveying and handling requirements
• the installation methods needed to install and finish The New Wave Door to the required standard

This ensures customers receive the full intended performance, appearance and long-term reliability of the system.

5. Commitment to Active Promotion

Access to the Package is provided with the expectation that Official Distributors will actively promote and prioritise The New Wave Door within their business.

We want Official Distributors to engage with enquiries promptly, represent the product confidently, and make genuine efforts to grow New Wave Door sales and awareness.

This ensures the Package remains valuable, consistent and successful for both the Distributor and the Company.

6. Use of Official Assets and Branding

Our marketing materials, imagery, brochures and branding are provided to help Official Distributors represent The New Wave Door accurately and consistently.

These assets must be:

• used responsibly
• kept up to date
• presented in line with our Brand Standards
• not adapted in a way that could misrepresent the product

If these materials are used incorrectly or in a way that risks confusion or brand damage, access to the Package may be reviewed or withdrawn.

This helps protect the credibility of the brand and ensures customers receive clear and consistent information.

7. Maintaining Trust and Reputation

The New Wave Door brand is built on long-term credibility, quality and customer confidence.

Official Distributors are expected to uphold these standards in how they represent the product, manage enquiries, deliver installations and support customers.

If any activity is found to undermine this - whether through poor customer experience, misleading messaging, installation issues or diversion into alternative products - access to the Package, the Title and all associated benefits will be removed.

8. Programme Flexibility

The Package is offered as a benefit to select Official Distributors, and we reserve the ability to update, adjust or withdraw access if required.

If access is withdrawn, we expect that use of the Title and all associated assets will stop immediately.

This ensures the Package remains consistent, protected and aligned with the standards of The New Wave Door.

9. Customer Warranty Responsibilities Remain With the Distributor

Official Distributors remain responsible for their own customer warranty, aftercare and installation obligations.

Warranty responsibilities are not transferred to the Company or any associated company under the Package.

Customers should always have clarity on who is supporting their installation, aftercare and any ongoing service requirements.

10. Confidentiality and Customer Data

Official Distributor assets and Lead information are shared in confidence and should be handled securely and responsibly.

They should not be shared outside the Distributor’s business, except where strictly necessary to progress a New Wave Door enquiry appropriately.

Customer enquiries should always be treated with care, professionalism, and in line with UK GDPR expectations.

This helps protect customer trust and the integrity of the Package.

In Summary

Our Official Distributor network exists to ensure that customers experience The New Wave Door to the highest standard, wherever they engage with it.

Official Distributors are expected to:

• present The New Wave Door as their primary and exclusive offering
• use Leads only for promoting and selling The New Wave Door
• uphold premium standards across sales, installation and aftercare
• ensure teams are properly trained in both product knowledge and correct installation
• use Package assets responsibly and in line with Brand Standards
• protect customer trust, Confidential Information and the reputation of the brand

The full Terms and Conditions can be reviewed here: Full Terms

By accepting the Terms and Conditions, you are confirming that these expectations will be upheld consistently.